BMW – Chasing iNEXT

Commercial • Fiction • Documentary • Commercials • Design & VFX

“Bavaria – the Silicon Valley of Germany. Home of “Mensch ärgere dich nicht”, Pumuckl and the modern soccer shoe and many other things, which people from the real Silicon Valley have literally never heard of. And coming soon from there, straight outta Dingolfing is the BMW iX – the one and only Tesla-killer and BMW asked us if we want to make a documentary about it. Us – of all people – serious, critical filmmakers. With attitude. Artists. You’d almost have to be offended. But they pay well, so…why not?”

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